Kem Setthi (Thai: เกมเศรษฐี, English translation: Millionaire Game, transliteration: Kemṣ̄ers̄ʹṭ̄hī) was the unlicensed Thai version based off British Who Wants to Be a Millionaire?. Hosted by Traiphop Limpapath. The main goal of the game was to win 1,000,000 Thai baht by answering 16 multiple-choice questions correctly (earlier 12 questions).
Aired on ThaiTV 3 from March 4, 2000 to March 28, 2004 on Saturdays and Sundays in the evening, on ITV from April 1, 2004 to February 4, 2007 from Monday to Sunday the same evening and on TITV from February 10, 2007 on Saturdays and Sundays in the evening. On January 14, 2008 TITV went out of business, ending the trilogy Of Millionaire Game.
The answer area is round, not rhombus, and the answers are not "A, B, C, D", but "1, 2, 3, 4".
Double Dip (ตอบสองครั้ง) (in Thai version using Double Dip doesn't prevent contestant to walk away or use other lifeline, see the sample at 5:20, player allow to use multiple lifeline at once even after use double dip https://www.youtube.com/watch?v=XflHpoWl0mw she use it with Ask the Host lifeline and the host pinpoint the answer for her and correctly answer the question in the end.)
Ask the Friend (ถามเพื่อน) (Works like the Phone-a-Friend in Quiz $ Millionaire, except there are only 1 or 2 people answering, it is the friend of contestant to choose to bring into the show, and there are 30 seconds to help the contestant)
Ask the Host (ถามไตรภพ) (Contestant get to ask the host Traiphop Limpapath which of the answer they think is the correct answer (can choose up to 2 answers or let the host do it for you), then the host will remove 2 wrong answers. This is the most useful lifelines in all of WWTBAM as of now because you get to dip into 2 answers you think is correct with risk free and the host will remove 2 wrong answers for you. If your answer is correct, the host will not remove your correct answer but remove other 2 wrong answers that you didn't answer but if your answer is wrong, the host will remove all 2 of your answer mentioned before, in this worse case, you still get better version of 50:50 because you get to guess 2 free answer first and the host tend to help contestant by cutting mislead choice that contestant may think in wrong way if they ever say something out loud if contestant have no idea what choice they want to guess)
Power Paplu (Contestant can reuse a lifeline that was used before. After deciding which lifeline to be revived, Power Paplu will be deactivated. The contestant can only revive only one lifeline and Power Paplu is only used once throughout the game)
In third version, if you missed Answer the prize is cutting 50% at the latest question value. (example: Fail question for 500.000 - the winning is 250.000)
In second and third periods if you missed Answer the prize is cutting 50% at the latest guarantee.
Unlicensed format[]
Question
First period
Second period
Third period
First version
Second version
Third version
Fourth version
Fifth Version
16
฿1 000 000
฿1 000 000
฿1 000 000
฿1 000 000
-
-
฿100 000
15
฿500 000
฿500 000
฿500 000
฿500 000
-
-
฿50 000
14
฿400 000
฿400 000
฿400 000
฿250 000
-
-
13
฿300 000
฿300 000
฿300 000
฿200 000
-
-
12
฿200 000
฿200 000
฿200 000
฿150 000
฿1 000 000
฿1 000 000
฿40 000
11
฿100 000
฿100 000
฿100 000
฿100 000
฿500 000
10
฿50 000
฿50 000
฿50 000
฿50 000
฿250 000
9
฿40 000
฿40 000
฿45 000
฿45 000
฿100 000
฿30 000
8
฿30 000
฿30 000
฿40 000
฿40 000
฿50 000
฿100 000
7
฿20 000
฿20 000
฿35 000
฿35 000
฿45 000
6
฿10 000
฿10 000
฿30 000
฿30 000
฿40 000
฿20 000
5
฿5 000
฿9 000
฿25 000
฿25 000
฿35 000
4
฿4 000
฿8 000
฿20 000
฿20 000
฿30 000
฿10 000
15 000
3
฿3 000
฿7 000
฿15 000
฿15 000
฿25 000
฿10 000
2
฿2 000
฿6 000
฿10 000
฿10 000
฿20 000
5 000
1
฿1 000
฿5 000
฿5 000
฿5 000
฿15 000
1 000
Licensed format[]
Question No.
Correct Answer Value
Walk Away Value
Miss Answer Value
Amount Lost for a Wrong Answer
15
1,000,000
500,000
100,000
400,000
14
500,000
300,000
200,000
13
300,000
250,000
150,000
12
250,000
200,000
100,000
11
200,000
100,000
0
10
100,000
80,000
10,000
70,000
9
80,000
60,000
50,000
8
60,000
40,000
30,000
7
40,000
20,000
10,000
6
20,000
10,000
0
5
10,000
5,000
0
5,000
4
5,000
3,000
3,000
3
3,000
2,000
2,000
2
2,000
1,000
1,000
1
1,000
0
0
Specials[]
In the history of the show there were special editions.
The Millionaire Game (2000 - 2002, 2007 - 2008)
The Millionaire Game. Female Street Vendors (2002)
Which of the following animal have 4-chamber heart?
⬥ A: Snake
⬥ B: Turtle
⬥ C: Crocodile
⬥ D: Lizard
He won ฿1 000 000.
Another ฿1 000 000 Question, this is the special one because the host Traiphop Limpapath saw that the contestant make it this far (Walk away at 14 out of 16 question in first format) he decided to reveal ฿1 000 000 Question for him to casually try to answer it.
฿1 000 000 (16 of 16) - Not Timed
How many collective body of laws topic are in Tripitaka?
⬥ A: 42,000 topic
⬥ B: 84,000 topic
⬥ C: 96,000 topic
⬥ D: 128,000 topic
The correct answer is B and somehow that contestant also have the correct answer.
Another extra ฿1 000 000 Question, this is one is the same as above which the host Traiphop Limpapath saw that the contestant make it to 14th question but walk away so he revealed ฿1 000 000 Question for casually try to answer.
฿1 000 000 (16 of 16) - Not Timed
When you found a Clover for the first time, What is the chance of finding it has exactly 4-leaf ?
⬥ A: 1 in 100
⬥ B: 1 in 1,000
⬥ C: 1 in 10,000
⬥ D: 1 in 1,000,000
The correct answer is C the constestant answer is B.
This question is in special edition that on air on other parody show, the host Traiphop Limpapath have no idea that he is being prank by his studio. He ran the show normally and there is a contestant name Manus Srimeung who appeared to be not as smart as he thought but win the hot seat within 1 second so he kind of surprise about that (he admitted it in the parody show afterward) and finally she manage to get to the final question (12 out of 12) and answer it correctly.
฿1 000 000 (12 of 12) - Not Timed
1 Semibreve can be separate into how many Crotchet ?
⬥ A: 2 Crotchet
⬥ B: 4 Crotchet
⬥ C: 6 Crotchet
⬥ D: 8 Crotchet
The correct answer is B and somehow that contestant also have the correct answer.
You can watch her full run here: (translation of all question can be found on Manus Srimeung wiki page)
The show have had a big number of parodies involved the show itself, mostly came from comedy shows. Other than TV3 show Salanair (where Manus Srimeung is the prank person the studio plant into the show to prank the host Traiphop Limpapath), many more parodies were made:
More Millionaire Millennium (ก่อนบ่ายคลายเครียด ตอนเกมส์เศรษฐีกว่าๆ)[]
Comedy Line produced a parody called "More Millionaire Millennium" (ก่อนบ่ายคลายเครียด ตอนเกมส์เศรษฐีกว่าๆ), where 5 contestants appeared. Although the money ladder shows 16 questions, there were only 4 questions worth ฿5 000, ฿10 000, ฿100 000 and ฿1 000 000.
The first contestant was an old man who was accompanied with 2 other elderly. He won ฿1 000 000 and fell to his death after answering the top prize question correctly.
฿5 000 (1 of 4) - Not Timed
?
⬥ A: Sir William Ramsay
⬥ B: Thomas Edison
⬥ C: Joseph Haydn
⬥ D: Dr. ?
฿10 000 (2 of 4) - Not Timed
Which of the following was invented by Micheal Faraday?
⬥ A: Dynamite
⬥ B: Dynamo
⬥ C: ?
⬥ D: X-RAY
฿100 000 (3 of 4) - Not Timed
?
⬥ A: Pills
⬥ B: Queen's medicine
⬥ C: Tham Jai
⬥ D: Cucumber pickle
฿1 000 000 (4 of 4) - Not Timed
A dog have how many ears? 'Switch the Question' lifeline used.
⬥ A: 1
⬥ B: 2
⬥ C: 3
⬥ D: 4
The right answer was B.
฿1 000 000 (4 of 4) - Not Timed - SWITCHED QUESTION
A cooked dog have how many ears?
⬥ A: 1
⬥ B: 2
⬥ C: 3
⬥ D: 4
The second contestant reached the ฿1 000 000 question, but his game ended due to his wife in his Help of Audience Members forced him to end his game. She then angrily went to the studio, ended his game.
฿5 000 (1 of 4) - Not Timed
?
⬥ A: ?
⬥ B: ?
⬥ C: ?
⬥ D: ?
฿10 000 (2 of 4) - Not Timed
?
⬥ A: ?
⬥ B: ?
⬥ C: ?
⬥ D: ?
฿100 000 (3 of 4) - Not Timed
?
⬥ A: ?
⬥ B: ?
⬥ C: ?
⬥ D: ?
฿1 000 000 (4 of 4) - Not Timed
Which of the following English animal names is not a reptile?
⬥ A: Camel
⬥ B: Iguana
⬥ C: Dinasour
⬥ D: Crocodile
He decided to use his Help of Audience Members, which is his wife. Unfortunately for him, she went to the studio, forced him to end his game and he had to return all the money that he has won (฿100 000).
The right answer, though not shown, was A.
Then a couple of 2 officers (1 deaf?) got to the hot seat, also reached the ฿1 000 000 question, but answered it wrong and won only ฿350 (supposedly wrong calculation).
฿5 000 (1 of 4) - Not Timed
?
⬥ A: 2,500
⬥ B: 2,410
⬥ C: 2,543
⬥ D: 2,401
฿10 000 (2 of 4) - Not Timed
What type of animal is the cartoon character Doraemon?
⬥ A: Small Indian civet
⬥ B: Dog
⬥ C: Cat
⬥ D: Bear
฿100 000 (3 of 4) - Not Timed
What is the chemical symbol of carbon dioxide? 'Switch the Question' lifeline used.
⬥ A: AB2
⬥ B: CO3
⬥ C: HO2
⬥ D: CO2
The right answer was D.
฿100 000 (3 of 4) - Not Timed - SWITCHED QUESTION
?
⬥ A: ?
⬥ B: ?
⬥ C: ?
⬥ D: ?
฿1 000 000 (4 of 4) - Not Timed
?
⬥ A: ?
⬥ B: ?
⬥ C: ?
⬥ D: ?
After that a married couple (husband and wife) appeared, the wife is holding a fake baby in her hands. They also reached the ฿1 000 000 question, but was forced to end the game due to the husband started acting crazy.
฿5 000 (1 of 4) - Not Timed
?
⬥ A: ?
⬥ B: ?
⬥ C: ?
⬥ D: ?
฿10 000 (2 of 4) - Not Timed
?
⬥ A: 3,150 Nautical miles
⬥ B: 3,425 Nautical miles
⬥ C: 3,500 Nautical miles
⬥ D: 3,650 Nautical miles
฿100 000 (3 of 4) - Not Timed
Which of the following are wrong?
⬥ A: Staircase
⬥ B: Lift
⬥ C: You
⬥ D: Pongcha
฿1 000 000 (4 of 4) - Not Timed
Guess this: 4-leg walk around with tiled rooftop ? (this one is very famous childhood guess-a-thing idiom, basically everyone TH should know the answer which is C)
⬥ A: Elephant
⬥ B: Zebra
⬥ C: Turtle
⬥ D: Giraffe
The last contestant, was accompanied by 2 bullies, went to the hot seat. One of the bullies force the host to change the seat to some bouncing ball.
฿5 000 (1 of 4) - Not Timed
? 'Switch the Question' lifeline used.
⬥ A: 10:20
⬥ B: 10:30
⬥ C: 10:55
⬥ D: 10:56
฿5 000 (1 of 4) - Not Timed - SWITCHED QUESTION
?
⬥ A: Dan Khao
⬥ B: Dam Khao
⬥ C: Khieu Luon
⬥ D: Luon Khieu
฿10 000 (2 of 4) - Not Timed
? 'Switch the Question' lifeline used.
⬥ A: 12,350 foot
⬥ B: 46,750 foot
⬥ C: 69,999 foot
⬥ D: 900 foot
฿10 000 (2 of 4) - Not Timed - SWITCHED QUESTION
Which of the following is the chicken's sound?
⬥ A: (Chicken sound)
⬥ B: (Dog barks)
⬥ C: (Cat meow)
⬥ D: (Pig noise)
฿100 000 (3 of 4) - Not Timed
? (persumely asking about the champion of Champions League) 'Switch the Question' lifeline used.
⬥ A: Barcelona
⬥ B: Manchester United
⬥ C: Ajax Amsterdam
⬥ D: Real Madrid
After listening this question one of the bullies forced the host to switch places, becoming the new host, also changing the question
฿100 000 (3 of 4) - Not Timed - SWITCHED QUESTION
Do the math: 1 + 1 = ?
⬥ A: 2
⬥ B: 3
⬥ C: 4
⬥ D: 6
฿1 000 000 (4 of 4) - Not Timed
How many months in a year?
⬥ A: 6 months
⬥ B: 7 months
⬥ C: 8 months
⬥ D: 12 months
This leads to his ฿1 000 000 win. After he left the studio, no contestants remaining, the host pulled out a gun and killed himself, ending the show.
More Millionaire Millennium 2 (ก่อนบ่ายคลายเครียด ตอนเกมส์เศรษฐีกว่าๆ 2)[]
A sequel of "More Millionaire Millennium" was also made. Again 5 contestants appeared, and the same money tree, but the FFF has 12 options instead of the normal 4. Also, answering wrong a question could lead to the contestant walked away empty-handed.
The first contestant named Samet went to the hot seat first. He took the money (he declined to answer the 2nd question) and won ฿5 000.
฿5 000 (1 of 4) - Not Timed
?
⬥ A: Pickled fish
⬥ B: Dolphin
⬥ C: ?
⬥ D: Canned fish
After answering this question he immediately took the money.
The second contestant named Samanak went to the hot seat, but he spoke too stutterly that the host eventually ended his game during his Help of Audience Members lifeline before he could answer the ฿1 000 000 question.
฿5 000 (1 of 4) - Not Timed
Which of the following is the president of Singapore? "Switch the Question" lifeline used.
⬥ A: Zhu Rongji
⬥ B: Goh Chok Tong
⬥ C: Kanji
⬥ D: Mahathir Mohamad
The right answer was B.
The third contestant, Tikran, won the top prize ฿1 000 000, but probably stripped because some police went to the studio and arrested him. He had a prisoner as his Help of Audience Members lifeline.
The fourth contestant, Takatel, went to the hot seat. Before her run started some old man (her dad?) brought all of Takatel's children to the studio. After the incident contestants from the FFF eventually brought those children to their FFF seat and said that they will take care of the children while Takatel is playing the game. She answered the ฿1 000 000 question wrong (she used Double Dip in this question) and won absolutely nothing, left the studio without her children.
Then the fifth contestant, Cho Sohamon appeared in the hot seat, but some in-studio audience went on an arguement with him and purposely attempted to kill him, but failed. He then started his run. He won absolutely nothing after answering the ฿100 000 question wrong.[2]
More Millionaire Millennium: Challenge to hell (ก่อนบ่ายคลายเครียด เกมเศรษฐีกว่าๆ ท้านรก)[]
Comedy Line also produced another More Millionaire Millennium parody called More Millionaire Millennium: Challenge to hell (ก่อนบ่ายคลายเครียด เกมเศรษฐีกว่าๆ ท้านรก), where hell people (e.x. Dracula,...) appeared.
International versions[]
An unlicensed version of Who wants to be a Millionaire? in Vietnam, called Rồng Vàng, which was broadcast on HTV7 every Sunday at 16:00 (2007 is 19:00) from May 23, 2003. The format was same as the Thai version. The show concluded in June 10, 2007, possibly due to the popularity of Ai là triệu phú (which is the original version of WWTBAM in Vietnam and aired on VTV3).